Since 1988, the sea has been our only compass. Freshness isn't an option, it's our signature.
"Back in 1988, aboard the trawler that shaped my childhood and forged my passion: Al Basmallah."
Our family story is written on the waves. My father, a shipowner, passed on to me his love of the sea and the craft of the trade. From a young age, I was on board learning the secrets of fishing, the respect for the product, and the value of work done right.
The smile of a craft well done: at the Fisheo counter every day.It all begins aboard Al Basmallah, the family trawler. My father teaches me that the sea gives nothing to those who don't dare. The smell of salt, the sound of the nets, the first catches: this is where the passion that would become Fisheo was born.
My father teaches me every gesture: how to recognize fresh fish by its bright eye, how to respect the seasons, how to treat every catch like treasure. These lessons passed from father to son are the foundation of Fisheo today.
In 2002, a dream becomes reality: the opening of the first fish market at CIL, in Casablanca. Years spent between the nets and the open sea finally take shape in a counter where freshness can be seen, touched, and felt.
Four fish markets later: CIL, Oasis, Tropy-CIL, and now Bouskoura: the adventure continues. Always guided by passion, respect for family tradition, and one obsession: bringing you the best of the Atlantic, as if you were at the port yourself.
Three generations of maritime expertise. The sea isn't a job, it's a legacy.
From port to plate in under 24 hours. No compromise, ever.
Behind every fillet, there's a fishmonger who knows you. That's Fisheo.